Cruise​

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Cruise, a leader in autonomous vehicle technology, asked me to push beyond its existing guidelines and explore fresh design styles to elevate its most important content. Through new infographics, type treatments, and layouts, I expanded the brand’s visual language while reinforcing its spirit of innovation.

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The result was a suite of digital publications that felt modern, striking, and unexpected, giving Cruise both stronger impact and greater flexibility for future marketing materials.

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Content Strategy  |  Art Direction  |  Marketing Collateral  |  Infographics