REI Campaign​

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REI is a leading outdoor retailer dedicated to inspiring people to explore nature through responsibly made gear and apparel. Their mission centers on connecting people to the outdoors and empowering them to experience it authentically.

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I led the design for a seasonal REI campaign that focused on impactful nature photography and storytelling. The creative direction highlighted real outdoor experiences that felt both aspirational and attainable, aligning with REI’s core values. I art directed the visual approach to ensure every image and layout reflected the brand’s connection to nature, balancing the beauty of the landscape with the products that make those moments possible.