Chooch: Brand Development

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Chooch is a Silicon Valley startup that is revolutionizing visual monitoring technology. Boasting the world’s best AI software, it’s capable of analyzing video content in nanoseconds to help improve how organizations in most industries operate. But Chooch’s brand didn’t stand up to the sophistication of its technology. A rebrand and website redesign were imperative–that’s where we came in.

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My job was to help find a name that would best describe their company vision and approach, as well as come up with a look and feel that was not only fun, inviting and personal, but still portrayed professionalism and longevity.

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