Children Rising: Brand Development

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Children Rising, formerly Faith Network of the East Bay, is an Oakland-based nonprofit that rallies support for under-resourced public schools. They help students faced by generations of poverty and educational inequity rise above substantial challenges and ignite their academic potential. After 18 years of service, Faith Network decided to change their name to “Children Rising” to better reflect their mission, promote their work, and garner support.

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To ensure their new brand would amplify the impact of the last, we leveraged familiar styles that would resonate with their existing audience and partners; we used a color palette and illustration style that were similar to the original brand. But with other design elements, we were assertive in creating something new and bold—it was about achieving balance. Children Rising wanted to maintain its strong reputation in the community but modernize its image to appeal to a new generation of volunteers, students, and schools.

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