Catalyst Kids: Brand Development

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As the single largest childcare provider in California, Child Development Centers wanted a name and look that would better reflect the quality of their programs and resonate with the families they serve. In this case, that meant distancing themselves from an outdated identity and putting children at the center of their image. They wanted a new brand that was vibrant, modern, and joyful, but still distinct, to give them a unique sense of vitality in the childcare industry.

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My job was to help find a name that would best describe their company vision and approach, as well as come up with a look and feel that was not only fun, inviting and personal, but still portrayed professionalism and longevity.

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