BLR​

​

BLR is an integrated signage and graphics company that’s been serving the Bay Area since 1974. Over the years, their business shifted from producing one-off signs to focusing on large-scale, tech-integrated signage systems. They needed to modernize their brand to reflect the scale and quality of their work and reposition themselves as leaders in the signage industry.

​

​

Naming  |  Logo  |  Brand Strategy  |  Voice & Tone  |  Brand Guidelines  |  Asset Libraries